About This Project
Creating a cosmetics brand in an ever evolving market is a difficult challenge. Bloom Beauty needed something that can differentiate from the competion, something unique, but can also be used in a family setting, genereation after generation.
Bloom Beauty’s goal shouldn’t to force itself onto the market, but start small, and bloom organically ina family setting. A product for the daughter, the mother, and the grandmother is all households.
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