About This Project
PureFitRx was designed as a sister brand to Pure Fitness. In order to differentiate itself from the family-friendly line of products, PureFitRx brings along every single product a CrossFit enthusiast needs to complete their WOD.
Pulling inspiration from your daily prescribed workout, showing the sporty logo created a unisex solution as a perfect and active way to implement itself through the wide variety of products planned for launch.
A Rugged approach to a rugged product.
It was important to showcase the brand in its element. A rougher approach while being used with actual CrossFit enthusiasts in their element was an important factor to create authenticity.
E-Commerce Photography Prescribed
We take pride in creating images that are not only attractive but create return-on-investment for their online listings. E-commerce images for PureFitRx were important due to a lack of professional images from competitors in the CrossFit field, making the products from our line seem durable and trustworthy in comparison.
Informing beginners to the product line and how to use them was a priority that needed to be visually tackled through product photography.
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