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      So you have an amazing product that everyone needs to know about. You get on social media and just start posting all about your revolutionary product that will change the way we all live our lives, now what?. Except that doesn’t always work.

      When you start online, you start at zero. Getting the following you need to grow your business takes time and you want to sell your product now! Then you start blogging about how wonderful your product is and get testimonials from your friends and family members. You learn what SEO keywords are and still, you’re not getting any traffic.

      You know you have a good idea or product that people would love to have if they only see it. That’s where a well-defined marketing strategy comes in. Before you jump headfirst into the wild world of social media campaigns and Google ads, you need to make sure that you know who will benefit from your product. What problems do they face that your merchandise will solve? Will it mostly help men or women? These are the questions you must ask yourself to be able to sell your product.

      Adrimedia-Graphic-Design-Studio_Social-Media

      You know you have a good idea or product that people would love to have if they only see it. That’s where a well-defined marketing strategy comes in. Before you jump headfirst into the wild world of social media campaigns and Google ads, you need to make sure that you know who will benefit from your product. What problems do they face that your merchandise will solve? Will it mostly help men or women? These are the questions you must ask yourself to be able to sell your product. 

      Who is your “Ideal Client”

      When asking yourself these questions, you must be one hundred percent honest with yourself. Not everyone will find your product useful or the one solution to all of their problems. However, if you narrow down your search to just one person, you can save yourself a lot of headaches. For example, let’s say you created a new type of sneaker that will help you gain muscle while you work out. However, these shoes do not look fashionable and some people have expressed that they are not that comfortable.

      With that in mind, who do you think is the target audience for this product? Always make sure you do as much research as possible, this is key. Out of the people who tested your product:

      • Who can afford your shoes?
      • Were they mostly men or women?
      • What problems are they having that your shoes will solve?
      • How old were they? 
      • Where do they live? (This is important for online and physical location.)
      • Why your shoes?

      Asking yourself these questions will unlock the keys to your marketing puzzle. You have to spend time researching your market if you ever want anyone to see your product. Look at your top competitors, see who is engaging with their content on social media platforms. Read blogs about the benefits of working out and what people are looking for in their equipment. Ask your friends and coworkers what they are looking for and you should be able to find the type of consumer that you are looking for. 

      This step is imperative and should in no way be neglected. The more time you spend at this step, the less time you will be banging your head on your desk trying to understand why your product is not selling. It might sound strange, but narrowing down your ideal client makes marketing so much easier for yourself. You should get creative with your “Buyers Persona”, put a face on your client so that you can get to know them better. 

      Adrimedia-Graphic-Design-Studio_Audience-1

      Where does your audience “live”?

      Okay, so you figured out who will be buying your shoes. Now you have to figure out where they “live”. What social media site do they use? Do they read blogs? Visit exercise forums? Now that you know who they are, you have to find where they are. This is where the fun begins. For this, all you have to do it is sit down at your computer and do the one thing that you normally would not do, peruse your social media. Don’t think that this is the time you find your second cousin, twice removed or check all of your friend’s baby pictures. You are there to find where your buyers are. 

      Each website has a different audience that you may or may not want to reach. For instance, if your target audience was a 25-35 year old male who likes to work out, you probably would want to post too much on Pinterest. However, with that audience, you would be able to find a home on Facebook! During this stage, you should explore any direction of social media, because you never know where you will end up. Do not be afraid to ask friends and co-workers which sites they frequent. Also, find forums and groups that could be beneficial. 

      What is your client saying?

      As you surf the web looking for your client’s home, be mindful of what they are saying. Do they have problems that your product can fix? Are you the solution they have been waiting for? At this point, you should have written down all of the places that your client frequents. Now you have to learn all about their needs, that way you can post all of your marketing there. Now you should have an idea of what you need to be posting as well as where. Keep this list and continue to add to it, you will always want to reach new people!

      Once you start posting, do not be afraid to repost things several times a week when you’re first starting. That is why the importance of branding comes in. You want to make sure that your followers do not miss what you have to say. Sometimes the algorithms can play against you and you have to be prepared to combat that. Write blogs, take pictures, create good content that will showcase your product at its best. The best way to get people’s attention is to have excellent content that they will see themselves in. 

      Don’t sweat it 

      “I did all of this research and work but I’m still not gaining a following”. Starting from the bottom is hard. You pour your blood, sweat, and tears into your business and sometimes it takes a long time to get your feet off the ground. That’s okay. People want instant gratification because that’s what they think happens to everyone else around them. It doesn’t. Steve Jobs said: “Make an excellent product, build an emotional brand experience through events and campaigns, and keep innovating for your customers.” This is absolutely true. Take the time, build your following and they will stay with you. 

      Starting your business is a lot like a puzzle, you have all of these small pieces that might not make a lot of sense at first. But, once you start putting them together, you can see the big picture and wonderful things can come from that. 

      Adrimedia is a Graphic Design Studio located in Orlando, Florida.  Bringing brand identity to Florida is a passion for us all.  Let us help your business be the very best it can be.  tact us at: info@adrimediadesign.com